MAYBE YOU DON’T NEED TO BE EVERYWHERE

During a recent live stream I got this question in the chat:

You talk about not needing to be everywhere. But what about people who do want to be everywhere—those with big, rockstar-level ambitions? How should they think about that?

Firstly, especially in the vertical video world: TikTok, YouTube Shorts, Instagram Reels – if that’s the game you want to play, fine. Make one video and post it in three places. Go be on every platform. Go post everywhere.

But the odds aren’t in your favor, especially since everyone else is playing the same game.

But what if you took one day a week and instead of posting everywhere, you emailed people who are already rock stars? What if you reached out to the people who are already doing the work you want to be doing? Who are the people that might help you ascend to the next level?

What happens when you become friends with people in those places?

So much of this game is about who you know.