WHO GOES UP IN SMOKE FIRST?

Don’t put all your online marketing into one social media basket.

“Six-in-ten Americans who have used Twitter in the past 12 months say they have taken a break from the platform for a period of several weeks or more during that span.”

If you’re only using Twitter to reach your fans, a lot of people have left the site, according to Pew Research.

“Among current or recent Twitter users, a larger share of women than men say it is unlikely they will be on the platform in a year (30% vs. 20%).”

If you saw a 30% dip in sales, or 30% less people showing up at your events, you’d notice.

Right now – today – is the time to think about your Social Media Escape Plan:

If anything happens to these platforms, we lose the ability to reach our fans.

So get in the habit now of asking your fans to subscribe to your email newsletter, then build a content strategy today on how and when you’re going to reach your fans with an email newsletter.

Seriously, don’t wait until you lose contact with your fans to start thinking about this.

At this rate Twitter seems like it could implode tomorrow.
Then what?

P.S. I deactivated my Twitter account this weekend. I’ve been on there since 2006, and was one of the first 3000 users. See ya.