MAKE COOL STUFF, SHOW IT TO YOUR FANS

You should listen to Cody Cook-Parrott talk about how vital an email list can be to your creative work, and then marketing your work.

Cody says to use social media, of course. Use the tools that are available to you.

But I love saying that you should use social media like a billboard (h/t Dino Corvino), pointing your fans to your website, where you own your content, and where you can get people on your email list.

“Tech companies make money each time we view an ad, and each time we provide them with sellable data via our clicks and swipes,” says Sara Eckel.

Every live photo we upload.
Every song snippet.
Every tour announcement.
Every behind-the-scenes video.

Every bit of “content” we upload in the hopes of reaching our fans is being monetized by Elon and Zuck, all while they throttle reach and charge us money to reach a small percentage of your followers.

Time to formulate your SOCIAL MEDIA ESCAPE PLAN.