BORING NEWSLETTERS WORK
CJ Chilvers in response to Matt McGarry’s ‘Why “newsletter ad-only” businesses are dead and how to adapt.’
“I feel like newsletter creators need to be reminded pretty regularly that ordinary businesses have been publishing email newsletters for decades — sometimes for tens of millions of customers — without any ads or expectations of short-term ROI.
It’s more likely those companies have the dominant newsletter model.
Call it Newsletter 0.0, or the “hey, just keepin’ in touch” model. It sounds boring, but boring is usually where the money is.”
If it takes talking about these “traditional ads-in-newsletters” to get to that last point, that’s fine.
As I’ve written recently, your newsletter isn’t your permanent address. For most of us we’re releasing music, making photos and videos, creating art.
The newsletter is the delivery truck to your actual work.
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