ALL HOPE IS NOT GONE

I’ve been seeing some depressing posts from all sorts of creative folks lately, grieving about their miserable social media “reach.”

And it’s not just independent folks selling shirts, jewelry, and design services.

Earlier this year I wrote how Fear Factory posted about the 13th anniversary of ‘Mechanize’ to their 780,300 total followers, and around 6% of their fans saw it.

So just like major bands with massive social media followings, smaller creative folks can’t reach their full audience and they’re losing sales. They can’t reach new customers, and they can’t reach their existing customers.

AHEM.

So what’s our Social Media Escape Plan, friends?

It ain’t gonna get any easier to reach our fans on socials.

It’s only gonna get harder in 2023, so time to think about email newsletters again!