WE CAN ALWAYS GO BACK

Whenever I see people being hopeful about returning to the way things were, there’s always someone saying “we can never go back,” and I think that’s hilarious.

Like, are we really going to jump to yet another social media platform? Did we all jump to Mastodon, or one of the 19 different Instagram replacements? I keep having conversations with people who are done with signing up for new services, creating new accounts.

And sure, is this cognitive bias? YES. My job is talking to people who dislike social media, who want to get away, who seek a different path – heck yes, I am biased.

On the other hand, are you thumbs up with Musk / Zuckerberg / Mosseri? Are you ready to invest your time, effort and energy into the same old same old?

Are we content to keep following 3000 people? Reading 30 new articles every hour? Watching 5 hours of video per day, 13 seconds at a time?

Or are you ready to buy DVDs and CDs and magazines again? Talk to your neighbors? Seek community?

I know which direction I’m heading.