MAKE SURE YOUR WEBSITE VISITORS KNOW WHAT YOU’RE UP TO

An artist asked me to look at their website (as part of my Website Resurrection offering), and I noted two things that always seem to come up.

1. Stop sending your fans to platforms where you can’t reach them. Think about it, that one click away from your site could have been a click deeper into your site, so remove (or at least deprioritize) your Instagram links.
   
2. When posting your upcoming events and award nominations on a platform where 90% of our followers won’t even see it, add those updates to your website, too!

Remember, it’s 2026 – not everyone’s on Instagram anymore. Make sure the people who were adventurous enough to seek you out can see what you’re up to.