EXPAND YOUR DISTRIBUTION BEYOND EMAIL
As Substack co-founder Hamish KcKenzie recently said “email is an important distribution channel. It should not be your only one.”
I’m pretty he didn’t mean “if you’ve built everything on Substack and Substack goes away tomorrow, you’re fucked,” but well, the shoe fits.
Email lists are wonderful, of course, but only until Substack has an outage, or KIT suspends your account (I’ve heard that happen), or Gmail banishes your email to the promo folder (or worse).
The entirety of your work shouldn’t live on a platform you don’t own; not Substack, not Instagram, not YouTube. A website you own, on a hosting service you pay for, via files you can back up – that’s your safest bet.
Publishing your work on your own website ensures your biggest fans can find it, even when they don’t get an email from you.
Join us later this week to talk about what a real owned presence looks like; things like your website, RSS, print, word of mouth, direct relationships, and more.
Thursday, April 30th at 2PM EST
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Email me: seth@socialmediaescape.club
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