STOP SENDING YOUR FANS TO PLACES WHERE YOU CAN’T REACH THEM
Saw this at the bottom of The Oatmeal’s very excellent post “A Cartoonist’s Review of AI Art.“
As I said back in 2023, “stop telling fans to follow you on platforms that are built to limit your ability to reach them.”
If you (or the Oatmeal) drive 1,000 people to Instagram and they all follow you, you’ll be lucky if 100 of those people see your next post.
So why not just focus on getting 100 new email subscribers? That’s a lot easier than trying to update several other platforms just so 90% of your followers won’t see your latest stuff.
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