STOP SENDING YOUR FANS TO PLACES WHERE YOU CAN’T REACH THEM
Saw this at the bottom of The Oatmeal’s very excellent post “A Cartoonist’s Review of AI Art.“
As I said back in 2023, “stop telling fans to follow you on platforms that are built to limit your ability to reach them.”
If you (or the Oatmeal) drive 1,000 people to Instagram and they all follow you, you’ll be lucky if 100 of those people see your next post.
So why not just focus on getting 100 new email subscribers? That’s a lot easier than trying to update several other platforms just so 90% of your followers won’t see your latest stuff.
💬 Questions or thoughts? Send me an email.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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