SOCIAL MEDIA INTERACTIONS IN DECLINE

From James O’Sullivan in “The Last Days Of Social Media,”

“Average interaction rates across major platforms are declining fast: Facebook and X posts now scrape an average 0.15% engagement, while Instagram has dropped 24% year-on-year. Even TikTok has begun to plateau.”

Even if you’re still clinging to the glory days of social media, there is growing evidence that the best days are clearly in the past.

Most everything you post isn’t even seen by 95% of your followers. Sure, now and again they’ll see it, since the casino has to pay out once in awhile, but folks on social media want to be on social media.

“The timeline is no longer a source of information or social presence, but more of a mood-regulation device, endlessly replenishing itself with just enough novelty to suppress the anxiety of stopping.”

(via Jeffery Saddoris)