YOUR WINS ENDURE ON YOUR PLATFORM

When you share your super cool DSP playlist placement on socials, you know like maybe just 2% of your audience sees it, right?

I’m not saying don’t share it on socials.

I’m saying you should also put it on your website.

Next week you might not be on that playlist, and then no one will even know you got such a cool placement.

Here’s how you do it:

1. Start a new post
2. Embed the audio player (here’s how with Spotify & Apple Music)
3. Make sure people know they can pre-order your new album, or buy a shirt, or see you on tour.

Once you’re done, send a newsletter and link to the news post.

Drive your fans to your platform, not a 3rd party site.

When you drive your fans to that cool playlist you’re on, they see this (as of Tuesday, August 29, 2023):

This is great for Asking Alexandria, Avenged Sevenfold, Corey Taylor, Nita Strauss… but, oh wait… you’re #62 on that list? Ooops.

And hey – if you’r a photographer, a writer, a crafter, an artist, whatever – this applies to you, too!

Own your wins. Keep a record of them. These wins are leverage to get more fans to your site and hopefully buy merch, your music, or tickets to your next show