YOU CAN STILL REACH YOUR FANS WITH AN EMAIL

From ‘Frozen Activism’ by The Guerrilla Feminist:

What is the point in having a following if they don’t even see your posts? What is the point in feeling beholden to a platform who has not done anything for its users? What is the point of creating an informational carousel on Instagram when it just seems to go into a void?

I’ve been seeing more and more posts like this.

Videos, newsletters, Twitter threads, Instagram Reels, all saying the same thing;

“I used to be able to reach my fans, now I can’t, and I don’t know what I’m going to do.”

There’s this prevailing thought that “well, everyone is on social media, and that’s it.”

We can’t go back to websites, they’re dead.
We can’t go back to email newsletters, they’re dead.

Well, there’s a prevailing thought that CDs are dead, too, but if you’re in the trenches you know that ain’t true:

CDs aren’t dead. Vinyl isn’t dead. Hell, tapes aren’t dead.

What I’m saying is that email newsletters ain’t dead either.

Will another hip cool social media platform come along and gain critical mass?

Sure.

So use them. They aren’t your friends. Get the eyeballs.

But also start updating your websites.

Send out a newsletter a few times a month (your competitors are already doing this) filled with the things you post on social media that 80% of your fans don’t even see.

Start this week, because it ain’t gonna get any easier in the coming months to directly reach your fans.