WOULD YOUR FANS NOTICE IF YOU STOPPED?

The people you want to reach already have an email address – they use it every day when they order vinyl and concert tickets and sign up for streaming music services.

Those people don’t let those emails get lost in their inbox. They are emails they seek out because they would be missed if they never showed up.

Just like your art, products, and services, you’d be missed if you didn’t show up.

Like Seth Godin wrote in 2018:

You can spam people, yell a lot, interrupt our day. You can create a scene, engage in a scandal and bully others. Your brand or your personality can be the one that we’d all prefer never to hear from again soon.

Or…

You could be the one we’d miss if you were gone.

Send emails that your fans would miss if you stopped sending them.