DON’T RELY ON PLATFORMS YOU DON’T CONTROL

I was sick last week, so it’s taking me a minute to get back into the swing of things around here.

From ‘Leaving Social Media?’ by Lachrista Greco:

“My lit agent advises I keep the account active and I understand why. But I also know there was a time before social media. There was a time when none of us relied on this shit. There was a time before the tornado of “content creation” and “influencers” and “doomscrolling.”

Yes, “there was a time when none of us relied on this shit.”

I started my first music blog in 2001, five years before Twitter showed up (it was called Twttr back then).

Dillinger Escape Plan didn’t go viral on a social media platform, they just put on such an insane show that people had to talk about them. The old-school viral, I guess.

Music blogs, record stores, local venues, groups of friends, email lists – those things worked, and they still do.

It’s getting harder to say the same about social media.