Something Is Coming!

I keep seeing the Tweets, and the IG stories… “something is coming!”

Maybe it’s a new song.
A new video.
New merch drop.

You got lucky if 5 or 10 or 25% of your audience saw your teaser.

“When you’re ready to release your hot new song, you have to start the attention-roulette game all over again,” from ‘SELL MORE WITH LANDING PAGES,’ which I wrote in November, 2021.

As I laid out in the link above, give your most curious and dedicated fans something to click, like Ithaca did here:

Teaser video clip, click the link, and then you can sign up for their email list.

The people on that email list literally signed up and said, “I want more.”

So when the time comes to release that video, they know they’ll be able to reach 100% of those people because that’s how email works.

The Tweet they send might be seen by 20% of their followers. Yuck.

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🔥 SPOTIFY VS. BANDCAMP: I see a ton of artists complain about Spotify rates, but I don’t see a lot of artists linking to their Bandcamp page.

When you make a sale on Bandcamp, you get actual money to put into your bank account. You also get something worth even more.

An email address.

When you release new music, Bandcamp will let them know. Plus, you can export the emails of people who signed up to be added to your email list, and send them personalized emails filled with even more information.

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Finally, I leave you with this: