Pissed Jeans Has An Email Newsletter

This is how you can start a Social Media Escape Plan.

Sign up for Substack, and tell people to sign up. In this case, Pissed Jeans put up this Instagram post, said “link in bio,” and now they have an email list.

Their reasoning sounds legit, too:

Rather than rely on the mercy of the proprietary Meta™ algorithms to let people know when we have a show coming up or new shirt or whatever, directly emailing you, the Pissed Jeans Enthusiast, seemed like it could be fun.

Because it’s TRUE.

If you have 1,000 followers on Twitter, there’s a good chance you’re reaching maybe 5% of your fans (Buffer, who knows a thing or two about social media, reaches about 2% of their audience on Twitter).

If you have an email list of 1,000 subscribers, you’ll probably reach 20-30% of your fans – and without having to stare at your phone six hours a day “making content,” (check out “You Don’t Need More Jobs” for more about that).